Strategic guidance for wineries, vineyards, and wine brands.
Senior-level consulting across wine quality, vineyard sourcing, operations, brand development, sales, and growth.
Strong wine businesses depend on connected decisions.
Vineyard choices affect production. Production affects cost and inventory. Those decisions shape pricing, positioning, and sales. Wirth Wine Consulting helps owners and teams evaluate the full picture and move forward with a practical plan.
Better wine. Clearer decisions. Stronger businesses.
Experience across the decisions that shape the business.
Engagements can focus on one immediate problem or provide ongoing senior-level support.
Wine & Production
Wine style, blending, cellar strategy, custom-crush coordination, and bottling readiness.
Vineyard & Sourcing
Site evaluation, grower relationships, contracts, quality alignment, and long-term supply planning.
Business, Brand & Sales
Operations, margins, positioning, pricing, distribution, direct-to-consumer sales, and practical growth strategy.
Winemaker. Operator. Advisor.
Raised in Healdsburg, Micah Wirth built his career from the cellar floor through winemaking, vineyard management, brand building, sales, distribution, and executive operations. He studied Enology and Viticulture at UC Davis.
Since founding Wirth Wine Consulting in 2010, he has advised winery owners, vineyard owners, and emerging brands on the decisions that connect wine quality with commercial performance.
Read Micah’s storyTrust earned through the work.
Different projects, one consistent standard: clear judgment, practical involvement, and work that strengthens both the wine and the business behind it.
“When we bought our Alexander Valley estate in 2009, Micah made award-winning wines for my wife and me from the very start. He has a sixth sense when it comes to wine.”
Douglas K. OusterhoutOwner, Ousterhout Wine & Vineyards
“Micah helped us source the right Sonoma County fruit at better pricing than we expected. His relationships and knowledge saved us time and improved the quality of the project.”
John SantoriWinery Owner / Proprietor
“It is nearly impossible to find people who still apply classic winemaking techniques, but Micah is keeping those traditions alive. His wines are beautiful, balanced, and timeless.”
Gary FarrellFounder, Gary Farrell Winery
Bring the decision that needs an experienced perspective.
The first conversation is practical, confidential, and focused on the clearest path forward.
Book a consultation